Sales versus Target KPI Description:

The Sales versus Target KPI provides a comparative analysis of actual sales performance against established targets, enabling organizations to evaluate effectiveness and identify areas for improvement.

Formula:

$$ \text{Sales vs Targets} = \frac{\text{Actual Sales}}{\text{Sales Targets}} \times 100 $$

Configurable Parameters:

1. Brand: Select from a list of available products or brands to track sales performance.
2. Measurement: Choose the unit of measurement, such as units sold, revenue, or volume, to align SvT calculations with the relevant metric.
3. Level: Choose from different levels of reporting:
   • Rep: Sales vs. target at the individual sales representative level.
   • Manager: Sales vs. target aggregated by team or manager.
   • National: Sales vs. target calculated at the national or organizational level.
4. Target Period: Define the start and end dates for the calculation period to focus on specific time frames, such as monthly, quarterly, or annually.
5. Allocation: Select the brick-to-territory allocation method to apply when calculating SvT, allowing analysis based on specific geographic or assigned territories.
6. Data Source: Choose the source of sales and target data, which could come from different vendors or represent different types of sales data (e.g., Sell-In, Sell-Out).
7. Channel: Select the channel of sales/target values, such as in-store, online, or wholesale, to isolate performance by sales channel.